Privacy policy

Last updated: 20.10.2026

CLARA (“CLARA”, “we”, “us”, “our”) is operated by CLARA App Ltd, a company registered in the United Kingdom. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the CLARA mobile application, website, and related services (the “Services”).

1. Who We Are

Data Controller:

CLARA App Ltd, a company registered in England and Wales.

Registered office: 167-169 Great Portland Street, London, England, W1W 5PF

Company number: 16601070

References to “CLARA”, “we”, “us”, or “our” mean CLARA App Ltd.

2. Scope and Jurisdictions

This Privacy Policy applies to users in:

  • The United Kingdom

  • The European Economic Area (EEA)

  • The United States

  • Canada

  • Australia

We comply with applicable privacy and data protection laws, including:

  • UK GDPR and the Data Protection Act 2018

  • EU General Data Protection Regulation (GDPR)

  • US state privacy laws (including CCPA/CPRA where applicable)

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)

  • Australia’s Privacy Act 1988

3. Information We Collect

3.1 Information You Provide Directly

You may voluntarily provide personal information when using CLARA, including:

  • Name

  • Email address

  • Phone number

  • Account credentials

  • Family relationships (e.g. parents, children, carers, grandparents)

  • Calendar entries, tasks, reminders, and notes

  • Communications with other approved users

  • Customer support communications

Care and health-related information, where voluntarily provided for coordination purposes, including:

  • Medical, health, or wellbeing information (such as conditions, allergies, medications, care needs, or mobility considerations)

  • Information shared to support childcare, eldercare, or caregiving coordination

  • Emergency or safety-related notes

Provision of this information is voluntary; however, certain features of CLARA cannot function without it. CLARA does not provide medical advice, diagnosis, or treatment.

3.2 Information About Children

CLARA is intended to be used by adults. Information about children is provided only by parents or legal guardians for family coordination purposes. We do not knowingly collect personal information directly from children without appropriate parental involvement.

3.3 Automatically Collected Information

We may automatically collect limited technical data, including:

  • Device type and operating system

  • App version

  • IP address

  • Usage and diagnostic data

This information is used for security, performance, analytics, and advertising purposes as described below.

4. How We Use Personal Information

We use personal information to:

  • Provide, operate, and maintain the Services

  • Enable family, care, and scheduling coordination

  • Manage user accounts and permissions

  • Facilitate communication between authorised users

  • Improve functionality, reliability, and user experience

  • Deliver advertising, including targeted advertising where permitted

  • Provide customer support

  • Detect and prevent fraud, abuse, or security incidents

  • Comply with legal obligations

5. Lawful Bases for Processing (UK & EU)

Where UK or EU data protection laws apply, we process personal data under the following lawful bases:

  • Performance of a contract

  • Legitimate interests (including service improvement and monetisation)

  • Consent, where required

  • Compliance with legal obligations

Special category data (such as health information) is processed only where necessary for user-directed coordination and with appropriate safeguards.

6. Advertising and Analytics

CLARA displays advertising within the app, particularly in free or non-subscription versions of the Services.

Advertising may be:

  • Contextual, or

  • Targeted or interest-based, using limited personal information where permitted by law

We do not use the following data for advertising purposes:

  • Medical or health-related information

  • Information relating to children

  • Sensitive caregiving or family coordination content

Targeted advertising may be based on:

  • General app usage patterns

  • Feature interactions

  • High-level preferences

7. Sale or Sharing of Personal Information

CLARA does not sell personal information.

In certain jurisdictions, including parts of the United States, our use of third-party advertising or analytics technologies may be considered a “sharing” of personal information for cross-context behavioural advertising purposes, even where no money is exchanged.

Where required by law, users are provided with the right to opt out of such sharing.

8. International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the UK, EU, United States, Canada, and Australia.

We implement appropriate safeguards for international transfers, including contractual protections and recognised transfer mechanisms.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Data is securely deleted or anonymised when no longer required.

10. United States Privacy Rights

If you are a resident of the United States, you may have additional rights under applicable state privacy laws, including the right to:

  • Access personal information we hold about you

  • Request deletion of personal information, subject to legal exceptions

  • Opt out of the sharing of personal information for targeted advertising

Targeted advertising is used by default in free versions of the Services where permitted by law. Users who exercise an opt-out will continue to receive advertising, which may be contextual or less personalised.

Requests can be made through in-app privacy settings or by contacting us using the details below.

11. Canadian and Australian Users

We comply with applicable Canadian and Australian privacy laws. Users may request access to or correction of their personal information by contacting us.

12. Data Security

We implement appropriate technical and organisational safeguards to protect personal information, including:

  • Encryption

  • Access controls

  • Secure infrastructure

  • Monitoring and incident response procedures

No system is entirely secure, but we take reasonable steps to protect your information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Services or via other appropriate means.

14. Contact Us

Email: the.clara.family@clarafamilyapp.com

Company: CLARA App Ltd

Postal Address: 167-169 Great Portland Street, London, England, W1W 5PF